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When the goal is to seed social media with misinformation, though, online organizing can be shockingly effective.“Tomorrow, everybody’s going to be Googling the alt-right,” Cernovich said.He has an adenoidal tenor and a lisp, but when he is indignant he can be an impassioned orator.He launched his current blog, Danger and Play, in 2011, after his first wife filed for divorce. The lush veranda in the Periscope videos belonged to Shauna’s parents, who live a few blocks away.His second wife, Shauna, who is twenty-nine, and pregnant with their first child, was in the kitchen. Mike and Shauna met in 2011, at a bar in Santa Monica. “He grabbed my arm, pulled me into him, and said, ‘You fit nicely.’ ”“It sounds creepy, but it looked less creepy in context,” Mike said.“It worked,” Shauna said.The afternoon before Clinton’s speech, Mike Cernovich, a thick-chested white man in his late thirties, sitting on a veranda in Southern California, opened the live-streaming app Periscope on his i Pad and filmed a video called “How to fight back against Sick Hillary and the #Clinton News Network.” By “Clinton News Network,” he meant CNN and other corporate media outlets.
He met me outside, wearing a rumpled gingham shirt and jeans. He looked fleshier than he did in his videos, and his eye contact was less steady with me than it is on camera.
On the Internet, he represents himself as a “Pulitzer-worthy journalist” who runs Cernovich Media, a “global worldwide brand.” When we first spoke, on the phone, I asked him whether he worked from home or in an office full of employees.
Chuckling, he said, “It’s definitely just me, dude.”I visited him in mid-September.
“Mainstream media we’ve lost.” He said he hoped that Clinton’s Reno speech would elicit “a full-scale media attack on me,” adding, “I want this to become an international trending topic.”Clinton did not mention Cernovich, but she attacked Alex Jones, the paranoiac Texas radio host, and Breitbart.com, the of the alt-right.
She listed some recent Breitbart headlines, including “Would You Rather Have Feminism or Cancer?
Visible behind him were a swimming pool, trimmed boxwoods, and a mountain glowing in the afternoon sun.